It was potato harvest day for the Miarayon Highland Farmers Association and the Bukidnon skies were looking bleak. Though a heavy downpour seemed imminent, the farmers spirits were far from being dampened as they filled their crates with potatoes planted in April earlier this year.
It was potato harvest day for the Miarayon Highland Farmers Association and the Bukidnon skies were looking bleak. Though a heavy downpour seemed imminent, the farmers spirits were far from being dampened as they filled their crates with potatoes planted in April earlier this year.
After all, this harvest is different from previous cycles. It’s the first one since their involvement in Universal Robina Corporation (URC)s Sustainable Potato Program, an initiative that complements the High Value Crops Development Program (HVCDP) of the Department of Agriculture (DA). Under the program, URC will provide free table potato seeds of the granola variety imported from Prince Edward Island in Canada.
A groundbreaking strategic partnership between DA and the private sector, the program will provide the farmers access to quality seeds, training, research and development to help increase their productivity and yield. The program also aligns with the conglomerate-wide transformation of JG Summit Holdings, Inc. to put sustainability at the core of its business.
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