Digital services provider PLDT and wireless subsidiary Smart Communications, Inc. (Smart) are rising above the challenges of COVID-19 pandemic to continue supporting local rice farmers.
NCR-based employees of the two companies are making the digital shift to buy online sacks of rice from farming communities in North and Central Luzon in the second run of PLDT and Smart’s “Buy Local, Buy Smart” campaign, held in partnership with social enterprise and e-commerce platform Cropital in celebration of National Rice Awareness Month.
With the theme “Grow Local. Buy Local. Eat Local. #SuppportOurRiceFarmers,” this year’s celebration is significant given the back-to-back typhoons that hit the country. The recent storms caused about P12.3 billion of damage in agriculture, of which rice production accounts for 39.2 percent, according to Agriculture Secretary William Dar in a recent televised interview.
See full article at Manila Bulletin
