Changing retail trends across Europe will create whole new requirements for innovative vegetable varieties selected and bred to meet evolving demands of consumers, and enable growers to supply them at a competitive price.
Changing retail trends across Europe will create whole new requirements for innovative vegetable varieties selected and bred to meet evolving demands of consumers, and enable growers to supply them at a competitive price.
Syngenta Head EAME Vegetable Seeds, Arend Schot, speaking after Fruit Logistica 2019, in Berlin earlier this month, reported great interest in new varieties tailored to enhancing consistency and efficiency throughout the value chain.
Attracting more than 78,000 trade visitors, from 130 countries, Fruit Logistica provided us a perfect platform to talk to customers across the value chain, said Arend. Understanding their demands enables our breeders to select and focus genetics on variety traits that will best meet their needs now, and in the future.
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